Website Privacy Statement
Last update: April 23rd, 2020
Introduction
The following provisions apply to VERBI GmbH and its websites. If you have any questions regarding this privacy policy, please contact us at:
VERBI GmbH
Invalidenstraße 74
10557 Berlin
Phone: +49 (0)30 206 22 59 – 22
e-mail: info@maxqda-press.com
VERBI GmbH’s data protection officer can be contacted at kontakt@datenschutzrechte.de. VERBI GmbH’s complete legal information is available here.
VERBI GmbH is the responsible entity within the meaning of the EU General Data Protection Regulation (Art. 4(7) GDPR) and further national data protection regulations of Germany.
Third Parties
Your personal data will not be transferred or passed on to third parties in any circumstances other than those listed below. We will only disclose any personal data which we have collected via this website to third parties if:
- you have given your express consent pursuant to Art. 6(1)(a) GDPR,
- it is legally permissible and is necessary for the processing of a contractual relationship with you in accordance with Art. 6(1)(b) GDPR, or
- in the event that a legal obligation exists for the transfer pursuant to Art. 6(1)(c) GDPR, or
- the disclosure pursuant to Art. 6(1)(f) GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that there are overriding interests or fundamental rights and freedoms of the data subject which require the protection of their personal data.
Data Collection and Processing
Our website is designed so that you can browse our pages without having to enter your personal information. However, when you visit our website, our web servers temporarily store the connection data of your access device, the websites you visit on our site, the date and duration of your visit, the identification data of the browser and operating system used, and the website from which you are visiting us for the purposes of system security. This information is stored until it is automatically deleted, usually after one week.
This data is processed by us for the following purposes:
- to ensure that our website is easy to use,
- to evaluate our website’s security and stability
- to identify potential misuse or improper access to our website (DoS/DDoS attacks, etc.), and
- for further administrative purposes.
The legal basis for this type of data processing is Art. 6(1)(f) GDPR. It is in our legitimate interest to collect data for the purposes listed above. As a rule, we do not use the collected data for the purposes of personally identifying you. However, we do reserve the right to do so in the event that this becomes necessary to investigate potential misuse or improper access to our webpages.
Online Forms and Newsletter
Further personal information such as your name, address, telephone number or e-mail address is not collected, unless you provide this information voluntarily, e.g. as part of a contact enquiry or when subscribing to our newsletter. For more information about the use of information that you can submit to us voluntarily, please visit our Privacy Statement for Online Forms.
Security
VERBI takes all necessary technical and organizational security measures to protect your data from loss or misuse. Your data is stored in a secure operating environment that is not accessible to the public. Should you wish to contact VERBI by e-mail, however, we would like to highlight that the confidentiality of the information transmitted is not guaranteed. The content of e-mails can be viewed by third parties. We therefore recommend that you send us confidential information by post only.
Your Rights
You have the right:
- to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you may request information about the purposes of processing, the categories of personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection thereto, the existence of a right of complaint, the origin of your data if it was not collected by us, and the existence of automated decision-making including profiling and, if applicable, meaningful information on the logic involved;
We may only refuse to disclose information to you if and to the extent that such information would reveal information which must be kept secret in accordance with a legal provision or because of the overriding legitimate interests of a third party (§ 29 Abs. 1 Satz 2 BDSG [German Federal Data Protection Act]), the responsible public authority has established to us that the disclosure of the data would endanger public security or order or otherwise adversely affect the welfare of the federal government or a federal state (§ 34 Abs. 1 Nr. 1 BDSG in conjunction with § 33 Abs. 1 Nr. 2 lit. b BDSG), or the data is stored only because it cannot be deleted due to legal or statutory storage regulations, or exclusively serves purposes of data backup or data protection control and the provision of information would require a disproportionate effort and the processing for other purposes is excluded by technical and organizational measures (§ 34 Abs. 1 Nr. 2 BDSG).
- to immediately request the correction or inaccurate personal data or to complete incomplete personal data stored by us in accordance with Art. 16 GDPR;
- to request the erasure of your personal data stored with us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
- to restrict the processing of your personal data, in accordance with Art. 18 GDPR, if you dispute the accuracy of the data, or if the processing is unlawful but you oppose the erasure of the data, or if we no longer need the data but you need it for the establishment, exercise or defense of legal claims; or if you have filed an objection to the processing in accordance with Art. 21 GDPR;
- to receive your personal data, which you have provided to us, in a structured, current and machine-readable format or to request the transmission to another person responsible, in accordance with Art. 20 GDPR;
- to withdraw your consent to us at any time pursuant to Art. 7(3) GDPR. As a result, we will no longer be able to continue processing your data from this point forward,
- if your personal data is processed on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR, to object to the processing of your personal data, in accordance with Art. 21 GDPR, provided that there are reasons for this which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.
In addition, you have a general right of appeal to the responsible data protection supervisory authority. The authority responsible for VERBI GmbH is the “Berlin Commissioner for Data Protection and Freedom of Information” (“Berliner Beauftragte für Datenschutz und Informationsfreiheit”).
If you wish to exercise your right of revocation or objection, simply send an e-mail to info@maxqda-press.com
Cookies
We use cookies on our website. These are small files that are automatically stored on your access device (laptop, tablet, smartphone, etc.) when you visit our website. Information is stored in these cookies that results in a connection with the the specific device used to access the website. However, this does not mean that we immediately become aware of your identity. Cookies serve, on the one hand, to make the use of our website and services easier and more convenient for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are deleted automatically after leaving our site.
In addition, we also use temporary cookies that are stored on your device for a specified period of time to optimize our website’s user-friendliness. If you visit our site again to use our services, it will automatically recognize that you have visited us previously and what entries you have made or settings you have adjusted so that you do not have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purposes of optimizing our website and services (see “Analytics Tools” below). These cookies enable us to automatically recognize, when you return to our site, that you have already visited us. These cookies are automatically deleted after a defined period of time.
We process the cookie data which serves solely to optimize your visit to our site on the basis of our legitimate interests (Art. 6(1)(f) GDPR). We use cookies in connection with analytics tools exclusively on the basis of your consent, which you can voluntarily give us by clicking the corresponding button in the “cookie banner” when visiting our site (Art. 6(1)(a) GDPR). You can also configure your browser so that no cookies are stored on your computer or that a message appears before new cookies are created. However, the complete deactivation of cookies can lead to a less than optimal use of all functions on our website.
Analysis Tools
Google Analytics
Our website uses Google Analytics, a web analytics service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereafter: “Google”). Google Analytics uses cookies that are stored on your access device. The information generated by the cookie about your use of our website is usually transferred to a Google server in the USA and stored there. Please note that the code “gat._anonymizeIp();” has been added to our website’s use of Google Analytics to ensure the anonymous collection of IP addresses (so-called IP masking). Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google uses this information to compile reports on the use of our website and to provide other services associated with the use of the website and the Internet. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser software, even if you have given us prior consent to their use; however, we point out that in this case you may not be able to make use of the full functionality of our website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout.
Alternatively you can also prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will then be set set to prevent your data from being collected on future visits to this website: Disable Google Analytics.
Further information can be found at: http://google.com/intl/de/analytics/privacyoverview.html (general information on Google Analytics and data protection).
Google processes your personal data in the USA and is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Google Tag Manager
We use Google Tag Manager in conjunction with Google Analytics. The Google Tag Manager is also a Google product that allows us to manage webpage tags through one interface. The Tag Manager is a cookie-free domain and does not collect any personal data. The tool does however trigger other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have deactivated cookies, this deactivation also applies to all tracking tags implemented with Google Tag Manager.
Google Optimize
Our website also uses the web analysis and optimization service Google Optimize in conjunction with Google Analytics. Google Optimize allows us to analyze and improve the usability of our website based on its use by visitors. New features and content are displayed to a percentage of our users and changes in user behavior can then be evaluated. Personal data is not processed during this procedure and your IP address is anonymized. The legal basis for the processing of your data is the legitimate performance of our commercial activities, in accordance with Art. 6(1)(f) GDPR.
You can block the collection of your data by Google Optimize via the above mentioned opt-out link for Google Analytics.
Cookies for Marketing Purposes
Google Conversion Tracking
- We use Google Ads (“Ads”) to advertise our products and services on external websites. This tool allows us to determine how successful individual advertising campaigns are through statistical data related to these campaigns. Our aim is to provide you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising expenditure.
- This advertising is presented by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the number of impressions or ad clicks, can be analyzed. If you access our website via a Google advertisement, Ads stores a cookie on your access device. These cookies usually expire after 90 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicates that the user no longer wishes to receive advertising) are usually stored as analysis values.
- These cookies enable Google to recognize your Internet browser. If a user visits certain pages of a Ads customer’s website and the cookie stored on their computer has not expired, Google and the Ads customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Ads customers. We do not collect and process any personal data in the use of the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of our advertising measures are particularly effective. We do not receive any further data and we cannot identify users on the basis of this information.
- This advertising tool automatically establishes a connection between your browser and Google’s servers. We have no influence on the use of data collected by Google in this process and we can therefore only inform you to the best of our knowledge: through Ads Conversion Tracking, Google receives the information that you clicked on one of our ads or accessed the corresponding part of our website. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
- You can opt out of this tracking procedure in various ways: a) by adjusting the settings in your browser software to block third-party cookies; b) by disabling cookies for conversion tracking by blocking cookies from the domain “www.googleadservices.com”; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” campaign via the link http://www.aboutads.info/choices, although this setting is deleted when you delete your cookies; d) by permanently deactivating the placement of cookies in Firefox, Internet Explorer or in Google Chrome under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not be able to access the full functionality of our website.
- The legal basis for processing your data in this manner is Art. 6(1)(f) GDPR. Further information on Google’s data protection policy can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Google Remarketing
We also use the “Google Remarketing” tool in conjunction with Google Ads. This is a process by which we can present advertising to you in the Google advertising network after you have visited one of our webpages. This is done by placing a cookie in your browser, which is used by Google to record and evaluate user behaviour on websites. Google can thereby determine previous visits to our website. According to Google’s own statements, Google does not combine data collected in the context of remarketing with any personal data that may be stored by Google. Furthermore, according to Google, only pseudonymous data is used for the purposes of remarketing.
DoubleClick
- We use Bing Ads Universal Event Tracking (UET), a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, to advertise our products and services on external websites. This tool allows us to determine how successful individual advertising campaigns are through statistical data related to these campaigns. Our aim is to provide you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising expenditure.
- This advertising is presented by Bing via so-called “”Ad Servers””. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the number of impressions or ad clicks, can be analyzed. If you access our website via a Bing ad, Bing Ads stores a cookie on your access device. These cookies usually expire after 90 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (indicates that the user no longer wishes to receive advertising) are usually stored as analysis values.
- These cookies enable Microsoft to recognize your Internet browser. If a user visits certain pages of a Bing Ads customer’s website and the cookie stored on their computer has not expired, Microsoft and the Bing Ads customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Bing Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Bing Ads customers. We do not collect and process any personal data in the use of the aforementioned advertising measures. We only receive statistical evaluations from Microsoft. On the basis of these evaluations we can recognize which of our advertising measures are particularly effective. We do not receive any further data and we cannot identify users on the basis of this information.
- This advertising tool automatically establishes a connection between your browser and Microsoft’s servers. We have no influence on the use of data collected by Microsoft in this process and we can therefore only inform you to the best of our knowledge: through Bing Ads UET, Microsoft receives the information that you clicked on one of our ads or accessed the corresponding part of our website. If you are registered with a Microsoft service, Microsoft may associate your visit with your account. Even if you are not registered with Microsoft or have not logged in, it is possible that the provider may obtain and store your IP address.
- You can opt out of this tracking procedure in various ways: a) by adjusting the settings in your browser software to block third-party cookies; b) by deactivating interest-based ads, via the link https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads; c) by deactivating interest-based ads from providers that are part of the “YourAdChoices” (http://optout.aboutads.info/?c=2#!/) or the Network Advertising Initiative (http://optout.networkadvertising.org/?c=1#!/) self-regulation campaigns, although this setting is deleted if you delete your cookies. Please note that in these cases you may not be able to access the full functionality of our website.
- The legal basis for processing of your data in this manner is Art. 6(1)(f) GDPR. Further information on Microsofts’s data protection policy can be found here: https://privacy.microsoft.com/de-de/privacystatement. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Microsoft is compliant with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Forms
Free offer of digital contents
We collect the following personal data to provide you with our eBooks and guides:
Email address, last name, first name, institution
The data is stored to send the contents requested The data is deleted after sending of the contents. Legal basis: article 6 (1) b) GDPR
Changes to this Privacy Statement
We reserve the right to change this privacy policy. The current version of the privacy policy can be accessed at any time at https://www.maxqda-press.com/privacy.